SEF interviews. whatchado.

By |Tuesday, April 26, 2016|Categories: SEF interviews|Tags: , , |

Welcome to our new category: SEF interviews, giving you real-life examples of inspiring social entrepreneurs. First up: Kambis from whatchado! The stage is yours.

Describe yourself in 3 words.
Ambitious, motivated, megalomaniac.

What problem do you solve?
Jobs can be fascinating. However, too many young people nowadays lack clear vision in what to do and what not. Particularly job- and career-wise they are still seeking to find something that really matches their interests.
Back in 2012, my friends and I therefore decided to launch the portal whatchado, a combination of storytelling handbook and standardised format of short films on real-life job descriptions. Fascinating job stories and a dating concept will guide job seekers to find their true calling. Loving to probe people on their lives and backgrounds, we want to provide authentic career information and empower young people. We have therefore collected thousands of faces, careers and inspiring stories from all walks of life, regardless of position, rank and industry.

How does your business model work?
Using online (Social Media, SEO) and offline (Events, whatchaSKOOL) marketing, we acquire users within the relevant target group (13-34yrs.). Our customers pay to keep accessing this target group through company profiles. On these profiles their employees introduce their jobs and employers in a standardised video format. New digital placements and advertising ensure our recurring revenues.

What is Social Entrepreneurship to you? And what is it not?
Social Entrepreneurship to me is changing the society for the better. Whereas most businesses often focus on making profit or increasing shareholder value only, social businesses also need to target a societal problem, e.g. lack in education, and provide a proper solution. In doing so, you can sustainably change your environment.

What are the toughest challenges you have to face by running a social business?
I think that one of the toughest challenges is having a sustainable business model that generates regular income. Many social businesses ultimately fail because they cannot operate without external financiers. Therefore, social entrepreneurs need to understand basic business economics as well.

What is your vision for Social Entrepreneurship in Austria?
My vision for Social Entrepreneurship in Austria is a strong increase in younger people who are not afraid of becoming social entrepreneurs. This comes with a positive approach in entrepreneurial mindset and that social businesses benefit the whole society.

 A little piece of advice for social entrepreneurs to be?
Dare!


Kambis Kohansal Vajargah is the co-founder and CMO at whatchado. For more information please visit https://www.whatchado.com